Cofounder of CryptoKitties and Dapper Labs Mack Flavelle has signed with prime Hollywood expertise company, WME, The Block realized completely.
Flavelle, thought of by some to be the “Godfather” of NFTs, helped elevate the recognition of non-fungible tokens when he created CryptoKitties, an NFT sequence that permits folks to purchase, breed and promote cartoon cat collectibles. The long-running recreation, constructed on the Ethereum blockchain, launched in 2017.
WME is likely one of the strongest expertise businesses within the leisure trade, representing prime Hollywood actors together with Dwayne “The Rock” Johnson and Charlize Theron, and musical artists reminiscent of Meek Mill and Alicia Keys.
Signing with the company means Flavelle might be represented by an company that not solely possesses a variety of pursuits – the company’s dad or mum firm Endeavor owns the UFC, knowledgeable bull-riding league, and runs vogue exhibits – however can be identified for fostering collaboration amongst its intensive record of high-profile purchasers.
It looks like the droop in NFT costs hasn’t dissuaded curiosity within the space, with WME signing Shiny Moments, Non-fungible Heroes and Boss Beauties all this yr. WME additionally represents Escapeplan – the Bored Ape Yacht Membership DJ duo – and Pixel Vault, a web3 media firm that secured a $100 million funding earlier this yr.
Vancouver-based Dapper Labs additionally produced the favored NBA Prime Shot assortment, a darling of the NFT market after its launch in 2020. Flavelle can be the founder and CEO of Massive Head Membership, an “end-to-end full-service NFT studio” which has produced noteworthy collections like Stoner Cats and actor and artist Jim Carrey’s Germinations.