Kraft Meals made its most up-to-date metaverse trademark utility with the US Patent and Trademark Workplace, on the eleventh of October, for its traditional Weinermobile.
The Weinermobile is a fleet of six weirdly formed vehicles that go round America promoting Oscar Myer merchandise. The primary Weinermobile was created in 1936, and the drivers are often called Hotdoggers.
From the applying, evidently Kraft has in thoughts a Weinermobile-themed digital restaurant round which they’ll construct the ecosystem.
Trademark consists of:
- Digital meals and beverage merchandise, comparable to downloadable artwork, music, and video regarding meals and drinks, and authenticated utilizing NFTs.
- Operating a digital restaurant that features each digital and precise items, and additional provides house supply in actual and digital worlds.
- On-line retail choices, together with NFTs and associated digital items, by way of an internet market.
- Leisure providers by way of a digital restaurant enable patrons to earn rewards factors and digital currencies. The rewards may be redeemed in the true and digital worlds or used for leisure supplied by Weinermobile.
Earlier metaverse functions
It’s not the primary time the American meals big has utilized for digital emblems. In June, they entered emblems for a lot of of their family title merchandise, together with Jell-o, Philadelphia and Kool-Assist.
Kraft is a part of the transfer by giant world firms into the metaverse. One other current entry into the metaverse is DreamWorks, which you’ll be able to examine right here.