Japanese motor big, Nissan, has made vital progress in its foray into the NFT and Web3 area. The corporate filed 4 new Web3-related emblems in america overlaying its Infiniti, Nismo, and Nissan manufacturers.
The filings reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.
Nissan has additionally outlined plans for metaverse promoting companies and different “leisure companies,” together with on-line video, photos, art work, tickets, audio, sounds, music, and buying and selling playing cards, in addition to a web site with details about its proposed NFTs and the way they’ll work.
Nissan’s Japan unit can be experimenting with auto sales within the metaverse by way of its digital retailer “Nissan Hype Lab,” which permits prospects to go to the digital storefront through a PC or smartphone, create personalized avatars, and work together with digital gross sales workers.
Clients may even order and finalize buy contracts by way of this digital gross sales workplace. In response to Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will research, seek the advice of, take a look at drive and buy Nissan autos whereas within the metaverse, analyzing the potential for new gross sales strategies for vehicles.
Nissan Going All In on Web3
It’s not the primary time Nissan has experimented with Web3 and sensible contract expertise. In October 2022, the Japanese automotive big filed 5 trademark functions with america Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse area.
The functions cowl its outstanding automotive fashions comparable to SKYLINE, Z, and GTR and have been to introduce choices comparable to NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.
The patent additionally launched the thought of downloadable media recordsdata for NFT authentication, an internet NFT market for purchasing and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.
And with this newest patent providing, it’s clear the Japanese motor big goes all in on its Web3 developments.
Different Automotive Giants Into Web3
It’s value noting different automotive giants, together with Common Motors, Ford Motor Firm, and MG have additionally made vital strikes within the NFT and Web3 area.
Solely final month, GM Motors introduced it was fascinated by creating downloadable digital media recordsdata that comprise collectible art work, textual content, audio, and video, which will likely be authenticated as nonfungible tokens, in response to the corporate’s trademark submitting.
And final fall, the Ford Motor Firm filed 19 trademark functions, overlaying its main automotive manufacturers comparable to Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The functions embody digital vehicles, vans, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.
Regardless of the continuing crypto winter and bear market, multinational companies are nonetheless pushing ahead with trademark functions overlaying Web3, crypto, NFTs, and the metaverse.