Snoop Dogg and Web3 have gotten a well-known combo, akin to espresso and donuts.
The long-lasting West Coast rapper dropped a music video on Saturday for “Crip Ya Enthusiasm,” that includes a digital efficiency captured by Web3 startup Astro Mission. The corporate can be behind the digital setting by which the video takes place.
The music video was animated in Unreal Engine and consists of quite a few references to the present “Curb Your Enthusiasm,” constructing on the TV present’s theme music that was remixed for the music. Snoop Dogg’s avatar appears to be like like comic Larry David, from the best way he’s dressed to his type of glasses and his unmistakable hairline.
David isn’t any stranger to Web3 both. He made an look in an FTX business that was broadcast to thousands and thousands of households throughout the Tremendous Bowl earlier this yr. Moreover, the theme music for his TV present was immortalized as a 1-of-1 NFT.
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The discharge of the music video coincided with 11,111 digital donuts put up for grabs by Astro Mission, which function digital keys that can be utilized to entry property from the video, like 3D fashions and character animations.
The corporate has additionally launched tutorials and guides that educate donut homeowners the right way to create their very own scenes and animations in Unreal Engine. In accordance with the corporate, it selected to make the entry key a picture of a donut as a result of it’s normally one of many first issues a 3D artist learns to make.
The music video integrated movement seize from Snoop Dogg, recorded at Astro Mission’s “Portal” studio in Santa Monica, California.
Screengrab from a behind-the-scenes video posted to Instagram by Web3 animation studio Astro Mission.
For the reason that donuts began buying and selling on OpenSea on October thirteenth, the challenge has seen a complete buying and selling quantity of 0.227 Ethereum or simply underneath $300, as of this writing. The donuts will be minted on Astro Mission’s web site for .06 Ethereum, or round $80, and simply over 250 had been minted as of Sunday afternoon.
Crip Ya Enthusiasm debuted in February on Snoop Dogg’s album “Bacc On Loss of life Row,” the primary file he launched after buying the rights to Loss of life Row Information, the label that helped him launch his profession.
For its launch, Snoop Dogg and Gala Music supplied a separate line of NFTs, the place customers should buy objects similar to particular person songs as digital collectables. An NFT for the music Crip Ya Enthusiasm presently has a worth of 0.8 Ethereum or simply over $1,000 and the challenge has seen 944 Ethereum or $1.2 million price of buying and selling quantity on OpenSea.
The collaboration represents a continuation of the rapper’s work with varied Web3 tasks. Earlier this yr, Snoop Dogg and Eminem carried out on the MTV Video Music Awards as NFTs from the Bored Ape Yacht Membership assortment.
This previous summer time, he introduced plans to open a real-world BAYC-themed dessert store in Los Angeles.
Snoop Dogg additionally owns digital land in The Sandbox, a metaverse challenge the place one particular person paid the equal of $450,000 to be his neighbor. A long-time NFT collector, he stays bullish regardless of the market downturn, saying the bear market “weeded out” unworthy individuals and tasks.
The celeb has grown into such a well-known voice within the Web3 house that actor Anthony Hopkins as soon as requested him which NFT he ought to first purchase, and a client group singled him out for his outsize affect available on the market.