Cheetos are coming to the metaverse with an thrilling digital actuality expertise referred to as Chesterville in Meta’s Horizon Worlds. Vayner3, the web3 consultancy underneath VaynerX, is main the event and administration of the metaverse world. What’s extra, in Chesterville, gamers can embrace their inside Chester Cheetah – the well-known crunchy corn puff snack’s mascot – and have enjoyable in a mischievous Halloween setting.
Cheetos broadcasts metaverse world
The brand new Cheetos world is celebrating Halloween, Cheetos, and the metaverse. Moreover, the world is completely out there inside Meta Horizon Worlds on Meta Quest 2 digital actuality headset. Right here, followers of Cheetos can participate in an excellent sport.
There are duties out there throughout Chesterville within the Cheetos metaverse world. Gamers can earn factors on a ‘Mischief Meter’ and different in-game power-up strategies.
Some mischief contains overlaying homes in Cheetle-fied Paper Towels and smashing gooey Field of Bones Cheetos mac ‘n cheese-filled pumpkins. The objective of the Cheetos metaverse sport is to achieve sufficient factors to entry the spooky mansion atop Cheetos Hill.
“As a culture-first model dedicated to modern shopper experiences, Cheetos is proud to steer Frito-Lay into the metaverse,” stated Stacy Taffet, senior vice chairman of selling for Frito-Lay, homeowners of Cheetos. “This can be a important second for each the model and the portfolio as we broaden the methods we have interaction with followers, inviting them to expertise Cheetos in a completely new manner. We are able to’t wait to welcome shoppers into Chester’s digital area that brings his character and Cheetos’ model ethos to life.”
The Cheetos world will have an effect on the actual world!
As said above, the objective of the Cheetos metaverse sport is to achieve the spooky mansion. As soon as gamers attain this level, additionally they have a exceptional alternative.
Considerably, gamers can vote for a “ghost of Cheetos’ previous.” Curiously, the winner can be introduced again into the actual world for a restricted time. These flavors are Cheetos Flamin’ Scorching Chipotle Ranch, Cheetos Flamin’ Scorching Pepper Puffs, and Cheetos Nashville Scorching snacks.
Lastly, the Cheetos metaverse world will keep open after Halloween, permitting gamers to benefit from the sport long-term.